With over 40% of the population actively using social media channels, there are unfortunately more avenues for bullies to find and torment their victims. Even more troubling, suicides rates are on the rise and show no signs of slowing.
So how do we prevent bullies from becoming abusers in the first place and comfort those affected by abuse? It starts with awareness, which is what singer/songwriter Andrew Cole hopes to increase with the project he founded, #IAmNoJoke.
The project, which includes both a song and a documentary, brings together icons from music, film and television to address issues they had in their past with bullying—whether they were the victim or the abuser. The movement aims to let victims know they are not alone and inspire change on a global scale.
An event Friday night during the Live@SunsetMarquis Summer Concert Series featured performances by Cole accompanied by George Pajon, Jr. from the Black Eyed Peas and Stu Hamm on bass, along with headliner Rachel Lorin, to officially launch the forthcoming song. In addition, sponsor Creative Visions spoke about the campaign’s importance and a raffle featuring a PRS electric guitar, legendary photographs from the Morrison Hotel Gallery and other amazing prizes, was held to benefit the cause.
I’m proud to volunteer for the project and look forward to sharing its progress along the way.
Together we can change the conversation and prevent the pain of others. Join us to use social media as a positive agent for change to spread awareness and emphasize empathy.