There are a lot of patterns in our lives. Behaviors, careers, romantic partners, financial habits, health — everything has a rhythm.

Unfortunately, not all of them are positive. One such pattern in my life is that of loving people who get breast cancer.

When I was young, my aunt had it (and survived it), then my best friend’s aunt got it (she didn’t survive it), then my hair stylist (survived), my former boss (survived), two of my mom’s friends (one survived; one didn’t) and one of my good friends now is currently battling it.

That’s not counting the dozens of “scares” in my friends and family, where women had a mammogram that showed something that turned out to be nothing (yet scared the heck out of them in the meantime).

Though I’ve never personally had it, I’ve hurt for each of these people in my life (and those close to them who suffered, regardless of the outcome). Breast cancer changes everything.

My dear friend Debbie (the former boss, listed above) fought the good fight and won, emerging strong and determined to help other women who experienced breast cancer at a young age. Even with wonderful support from her family, she quickly learned what it was like to juggle treatments and still manage to run a household.

She founded The Pink Daisy Project to alleviate the financial burden for young women battling breast cancer. I’m proud to be a volunteer for this organization and thrilled that we’ve launched a new campaign that helps drive donations and lets contributors have a little fun on social media in the process.

As you can see in my photo above, I’m sporting a temporary “pink daisy” tattoo. A $2 donation to the cause will get you the same one; all that we ask is that you snap a selfie of yourself wearing yours and use the hashtag #2fortat when you share it out.

Every little bit helps, and so does making both women who need help — and those with the power to help them — aware of the Pink Daisy resource.

We want breast cancer to stop trending in the lives of amazing people, but if it doesn’t, let’s confront the trend with help and hope and compassion.